WORLD NO SMOKING DAY MAY 31ST

London International Advertising Awards Finalist.
New medical research suggests that smokers are twice as likely to loose their eyesight later in life than non-smokers. The condition is known as age related macular degeneration. To coincide with World No Tobacco Day we had produced a social awareness ad for the newspapers in the UAE.
We came up with the visual idea to drive home the fact that smoking can affect eyesight. The ad shows a picture of an ashtray with cigarette buts stubbed out all around it. Inside the ashtray the copy reads: Smoking can kill your eyesight."
World No Tobacco Day is observed around the world each year on 31st May. This ad was also featured in the magazine "CAMPAIGN".